LV= has promoted Myles Rix, managing director of its protection business and John Perks, managing director of its Retirement Solutions business, to its Group executive team.
The changes to LV='s executive team follow Richard Rowney's appointment as Chief Executive, earlier this month.
He will succeed Mike Rogers who earlier this year indicated his decision to step down as Chief Executive after ten years in the role on 25 July 2016.
Richard Rowney, incoming Chief Executive, LV= said: "I am delighted to promote John and Myles [pictured] to LV='s executive team. Both have extensive retirement and protection experience and having worked closely with them I am fully aware of their capability and the value they bring to our business.
"I am confident we have the right senior team in place to continue delivering good value and demonstrating our great values to our customers."