SunLife has has launched a premium cap option for its Guaranteed Over 50 Plan which enables customers to cap how long they pay premiums for.
SunLife is also investigating a protected pay-out option which would enable over 50s plan customers to receive a portion of the total sum assured if circumstances mean they are unable to continue paying premiums
This follows the recent launch of new funeral planning benefits plus a straightforward and "affordable" Will product.
Dean Lamble, managing director of Sunlife said, "SunLife is by far the most popular Over 50 provider, selling one out of every two plans sold in the UK. We have leading customer service and one of the fastest claims pay-out in the industry. We are constantly looking at ways to drive even better outcomes for our customers."
Lamble adds, "We believe that everyday customers need an easier and more engaging way to protect what's important to them and save for the future, and we are gearing our whole business to deliver to that promise."