A lead generator has been rebuked by the Advertising Standards Agency (ASA) over misleading social media adverts that positioned the company as a life insurance comparison site.
Following an investigation, the ASA upheld five issues with an advert that appeared on Facebook in August last year posted by a financial blogger named Emily Harding and two websites by MVP Invest. According to the Authority, a paid-for post featured an image of two people who "appeared to be over 50 years of age" along with a third, who were looking at a phone screen with the accompanying text: "Why don't more mums know about this? Mums in their 50s could now qualify for family protection worth £41,438 or more. Just answer a few questions and MoneySavingTricks.co.uk finds the best life ...
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