Private medical adviser and consolidator Chase Templeton has revealed it is the new sponsor of its local club Blackburn Rovers FC's medical team.
The move will mean club doctor Amit Pannu and head of sports medicine Dave Fevre will wear Chase Templeton branded kit as they tend to injured players on the pitch.
The stretcher at Ewood Park will also bear the logo of Chase Templeton.
In addition fans will be kept informed of injured players' progress through sponsored updates in matchday programmes.
Gary Bower, manager of Blackburn Rovers said: "It's great that Chase Templeton have dug deep to back their local club in what is clearly quite an unusual sponsorship deal.
"Our medical team play an absolutely vital role in maintaining the peak fitness and swift recovery from injury of the squad, much of it behind the scenes, so it's great that they're receiving such recognition and support."
Warren Dickson, chief executive officer at Lancashire headquartered Chase Templeton said he was "delighted" the company had pledged its support.
He added: "It's an absolute privilege to be able to support Rovers, a club which lies right at the heart of the community here in Blackburn. We hope this sponsorship deal is just the first of many as we look to develop a deeper, long term relationship with one of the country's oldest yet most forward thinking clubs."
Earlier this year Chase Templeton announced it was undertaking an aggressive expansion strategy.