One fifth of claimants unhappy with insurers' communication skills

clock

One fifth of insurance claimants consider their insurer has poor communication skills, according to research from EDM Group.

Nearly one-in-four respondents (23%) thought their insurer's communication skills were average while 16% considered them excellent.

Of the people who were unhappy, 43% said it was because they took too long deciding whether or not to cover their claim while 22% said they found it difficult to find someone to speak to.

Others complained that their insurer was not quick enough in finding the relevant data on them, or that they used the wrong channel of communication.

Craig Campbell, EDM Group insurance sector head, said: "Having access to the right information quickly is key to insurers offering customers quality service. The challenges here are growing because insurers have to deal with a growing amount of data and information, and also come to terms with the growing channels of communication their business partners and customers use."

"Our feeling is that insurers have stepped up to this challenge and are making a number of changes to the way they manage their information. This includes greater digitisation of information and less focus on paper based data," Campbell said.

EDM interviewed 2106 people for this research.

More on Regulation

Wes Streeting launches review into mental health and ADHD 'overdiagnosis'

Wes Streeting launches review into mental health and ADHD 'overdiagnosis'

Overhauling the NHS mental health system

Jaskeet Briah
clock 04 December 2025 • 4 min read
The COVER Review: Budget 25 edition

The COVER Review: Budget 25 edition

Joined by Broadstone's Brett Hill

COVER
clock 28 November 2025 • 1 min read
Budget 25: Maintaining IPT rates a missed opportunity

Budget 25: Maintaining IPT rates a missed opportunity

Rate remains at 12%

Cameron Roberts
clock 27 November 2025 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read