Cigna UK HealthCare Benefits (UKHB) has launched a new dental 'Healthy Discounts' feature offering 20% savings on private dental treatment.
The 20% savings is available on treatments covered by Cigna's plans and on non-covered treatments such as teeth whitening.
The Healthy Discounts feature will be offered to new dental plan members with immediate effect.
And Cigna said it will be spreading the news about Healthy Discounts to existing members in renewal communications throughout 2014.
Cigna said this initiative was launched to address concerns consumers have over the affordability of treatment costs and would encourage regular dental visits and preventative care.
Cigna has teamed up with Munroe Sutton the UK affiliate of Careington International Corporation, the premier US marketer of dental, medical, health and lifestyle discount plans.
Munroe Sutton currently maintains the network of Healthy Discounts dentists in the UK.
Kirsty Jagielko, Cigna UKHB's head of product management said: "Our recent research highlighted that employers are also taking notice of the affordability issue. Almost a quarter of large employers acknowledge that their employees struggle to afford dental treatment costs2. Our Healthy Discounts feature offers an ideal way of helping employers promote a healthy workforce now and in the future."
