Bupa has confirmed it is to offer commission to intermediaries on individual private medical insurance (PMI) policies from the first quarter of 2014.
The insurer revealed it will also have a revised product and proposition, including a self-service option and intermediary helpdesk.
Last year Bupa controversially made the decision to stop selling new individual PMI contracts through intermediaries as a result of "challenging market conditions" and commercial viability.
Tony Wood, sales director at Bupa Health Funding said: "Bupa will offer commission to intermediaries on individual health insurance policies from the first quarter of 2014.
"We have been consulting with AMII and some of our intermediary partners to reach a solution that works for customers, intermediaries and Bupa. We will have a revised product and proposition, including a self-service option and an intermediary helpdesk."
Wood added: "We are very excited by this new step and are passionate about working with intermediaries in all areas of health-related benefits."
