Westfield Health is repositioning itself in the market and has revealed its new brand which includes a new logo and strapline - ‘Harder Working Health Cover.
Introducing the new brand, its first rebrand since 2004, Paul Shires, executive director at Westfield Health, said: "We have a 36.5% market share of the corporate paid cash plan market but with the market growing so fast there is always competition, so we are looking to market share and to reposition Westfield amongst a wider population as a healthcare provider."
He added that the firm had no plans to enter the PMI market: "As we saw from the Competition Commission we would have a hard time competing even if we did enter that market.
"No, what we are doing is looking to the people within firms who maybe work on the shop floor and asking employers to consider the risk to their firm of those people's poor health. Which is perhaps where our Hospital Treatment Insurance (HTI) comes in."
