NEW COVER INSTANT POLL - Critical Illness

clock • 1 min read

In this month's poll sponsored by Zurich, COVER is asking: When advising on Critical Illness what factor is most important to you when selecting a provider?

Do you focus on price, number and coverage of conditions, or a combination of both?

Cast your vote by visiting the poll on the bottom of the front page.

In last month's COVER poll we asked: Given the imminent passing of the Care Bill and a requirement for local authorities to offer financial advice, are you actively considering the long term care market?

A third of respondents (35%) said no, as it was not in their business plan. Next, a quarter (25%) said they wouls not consider the market as it was too distressing.

However, just over a fifth (22%) were on the fence, saying they would need to know a lot more about this before deciding.

Finally, just under a fifth (18%) confirmed they were actively considering the long-term care market.

 

 

More on Critical Illness

Guardian updates proposition and policy T&Cs

Guardian updates proposition and policy T&Cs

CI ‘survival period' reduced for new policyholders

Jaskeet Briah
clock 15 June 2026 • 3 min read
Guardian launches Critical Illness Essentials

Guardian launches Critical Illness Essentials

Two products launched

Cameron Roberts
clock 04 June 2026 • 2 min read
Aviva and Tesco launch critical illness cover

Aviva and Tesco launch critical illness cover

Children's CIC included

Jaskeet Briah
clock 06 May 2026 • 1 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read