Misrepresentation and non-disclosure top reasons for denied claims: LV=

The total amount paid out by the provider is up by £15m from 2024 when LV= paid out nearly £137m in claims, also at a rate of 95% Around 5% of claims were denied, mainly because of misrepresentation or non-disclosure at application. This included smoking status, alcohol consumption and inaccuracies around medical history. Anna Rogers, head of underwriting and claims, LV=, said transparency around denied claims is key. "While we are proud of the proportion of claims paid, it is important to clearly communicate the reasons why some claims are not met, reinforcing the importance of ac...