Two in five advisers not using social media - Aviva

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Over two in five advisers (41%) do not use any social media networks at all, according to Aviva research.

In a poll of 600 financial advisers, it was revealed the most used network is LinkedIn (33%).

However users only tend to check in on a weekly basis (18.5%) or less frequently (22%), the research found.

Twitter and Facebook are also used in a professional capacity but only by 13% of advisers.

These findings have informed Aviva's latest initiative for advisers in their New Thinking campaign.

A dedicated website, www.Avivanewthinking.co.uk, offers advisers a step by step programme and support materials on how they can use digital technology and social media to reach a wider client audience, from which to retain and grow their business.

Andy Beswick, intermediary director at Aviva, said: "The research shows that while many advisers use digital and social media to follow key influencers in the industry or for their own research, very few have harnessed this to actively reach new clients or engage with their existing ones.

"Whilst advisers do need to consider the regulatory aspects of using digital and social media, this shouldn't discourage them from embracing what is becoming an increasingly bigger part of consumer's lives. Our latest New Thinking support programme will help advisers maximise their online presence so they are not losing out on digital opportunities."

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