Single-insurer models present challenge for insuring real lives: LifeSearch

The findings are based on its research of 2,000 UK adults, dubbed Distribution Redefined. The research showed that 66% of consumers said it is important to have life insurance recommendations tailored to their health or personal circumstances when buying through a bank, building society or high-street retailer. The findings also showed that 56% of respondents did not want a one-size-fits-all approach to an insurance product. LifeSearch said that in 2025, 25% of customers it secured life insurance for were offered terms that differed from standard cover. Debbie Kennedy, CEO, Life...