Adviser Equitycare has merged with Better Retirement's domiciliary care brand - Paying for Care at Home.
The newly merged organisation will operate under the Equitycare brand while Better Retirement continues in other retirement sectors.
Better Retirement's Tim Eadon and Keith Thompson will take up the roles of business development director and equity release director respectively.
Barbara Davies, CEO of Equitycare, said: "This is a tremendous opportunity going forward.
"As well as strengthening our care proposition, the merger is a meeting of minds and aims and we look forward to working together to help shape a better care proposition for those in this country who are either in care now or approaching care in the future."
Tim Eadon, director at Better Retirement, said: "We are very proud to be two of the only chartered financial planning firms advising in this sector.
"Professionalism, integrity and a desire to address the inequities prevalent in the care market are key to us both. The synergies were too obvious to ignore and it is an excellent marriage of our capabilities."
Equitycare was launched during 2009 with the aim of providing advice on long term care, equity release and investment.
Better Retirement was also established in 2009 as an equity release specialist before moving into the paying for care at home sector.
