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  • Critical Illness

Katya Maclean: The changing face of critical illness

COVER Podcast #10

Katya Maclean, CEO, Guardian Financial Services
Katya Maclean, CEO, Guardian Financial Services
  • COVER
  • 15 October 2020
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On this month’s podcast, COVER editor is joined by Guardian CEO Katya Maclean to discuss CI evolution

Just over two years on from the launch of Guardian, with its disruptive approach to critical illness definitions, our latest podcast explores some of things the challenger insurer has learnt so far.

Touching on some of reasons behind some of the changes brought in to the proposition as a result of adviser feedback, the conversation explores the changing face of critical illness. Namely, how insurers and distributors should be focusing on value, quality of wording and the likelihood of a positive outcome at the point of claim, rather than on offering an endless list of definitions.

The discussion also reflects on the impact of Covid-19 on customer attitudes and adviser approaches, and why delivering on trust is arguably more important than ever before. Listen below.

Incisive_Media · COVER Podcast #10: Guardian CEO Katya Maclean on the changing face of critical illness

Further reading

Matthew Chapman: Why protection advice needs its own Martin Lewis
  • Adviser / Broking
  • 10 September 2020
Stuart Tragheim: Covid through the eyes of a CEO (and the future of IP)
  • Income Protection
  • 30 July 2020
'Many intermediaries will not know they are buying fraudulent leads'
  • Adviser / Broking
  • 26 June 2020
COVER Podcast #6: Let's talk about burnout!
  • Employee Benefits
  • 22 May 2020
COVER Podcast #5: Grief in conversation
  • Employee Benefits
  • 19 March 2020
Mental health, vaping and all things underwriting
  • Underwriting
  • 20 February 2020
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  • Topics
  • Critical Illness
  • COVER podcast
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  • Katya MacLean
  • Critical Illness
  • COVID-19

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