Katya Maclean: The changing face of critical illness
COVER Podcast #10
On this month’s podcast, COVER editor is joined by Guardian CEO Katya Maclean to discuss CI evolution
Just over two years on from the launch of Guardian, with its disruptive approach to critical illness definitions, our latest podcast explores some of things the challenger insurer has learnt so far.
Touching on some of reasons behind some of the changes brought in to the proposition as a result of adviser feedback, the conversation explores the changing face of critical illness. Namely, how insurers and distributors should be focusing on value, quality of wording and the likelihood of a positive outcome at the point of claim, rather than on offering an endless list of definitions.
The discussion also reflects on the impact of Covid-19 on customer attitudes and adviser approaches, and why delivering on trust is arguably more important than ever before. Listen below.
Further reading
More on Critical Illness
Critical illness: Seven areas to keep an eye on
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Leading by example
How CI insurers pay out for less advanced cancer of the prostate
Over 50,000 diagnoses in the UK during 2018
Scottish Widows: Spotlight on critical illness
Watch the full presentation
Critical illness claims falling as men put off seeing doctor
Aegon research shows
