lead generation

The Google AdWords of the 2020s

Supports new entrants to the industry

Actively exploring merger and acquisition opportunities

Increased conversion for protection leads

Following acquisition of digital marketing agency

"Beyond the potential regulatory penalties, non-compliance can also result in reputational damage"

“The era of 'cheap' data is over”

Complaints upheld against lead generator

“It’s like the old lead generators misrepresenting insurance”

Lead generator posed as comparison service