Alain Desmier: Planning for a winter 'lead gen' slow down

'Focus on enrichment, staff training and company strategy'

clock • 4 min read
Alain Desmier: Planning for a winter 'lead gen' slow down

Alain Desmier, managing director at Contact State, explains why lead generation buyers need a clear plan of action to mitigate a market slow down as the year ends.

Market turbulence caused by the pandemic has produced an unexpected and unpredictable year for protection lead generation and for telephone-based life insurance firms that rely on online leads, with marketing firms experiencing Covid-19 influenced ‘boom and bust' levels of consumer interest. If you work with lead generation firms to acquire new customers, now is the moment to stop and think about your longer-term strategy: What are you trying to achieve with your lead generation budget? How can...

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