Enduralife partners with Contact State on lead certification

To improve quality of lead generation

Hemma Visavadia
clock • 1 min read

Enduralife has entered into a new partnership with Contact State which will see all new protection leads bought by the distribtuor gain certification.

The protection distributor will use Contact State's Application Program Interface (API) to deliver, certify and provide "real time" feedback on all leads whilst gaining independent certification, real time feedback and regular reports. The partnership will also aim to improve the quality of lead generation for Enduralife and ensure its equipped to handle future regulation changes. Kevin Paterson, Enduralife managing director, explained that the validation of lead generation is a "significant and growing concern for the entire financial services industry." "There is pressure from th...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

'The way we talk about protection has moved on': PA360

'The way we talk about protection has moved on': PA360

Growing interest among IFAs and wealth managers

Jenna Brown
clock 02 May 2025 • 4 min read
COVER Women in Protection and Health Awards 2025: In pictures

COVER Women in Protection and Health Awards 2025: In pictures

Winners gallery and on the night pictures

COVER
clock 02 May 2025 • 1 min read
COVER Women in Protection and Health Awards 2025: Winners revealed

COVER Women in Protection and Health Awards 2025: Winners revealed

Leading women in the industry

COVER
clock 02 May 2025 • 2 min read