Protection needs to make more of a splash with young people

The protection industry reminds me of a river; steady as she goes with the occasional bend in the form of new regulation, product changes or new entrance into the market. Each bump creates a ripple effect for the consumer; in most cases this is positive, with many insurers trying to find solutions to problems such as access to insurance, the cost of living crisis and further help with health and wellbeing through value added services. While its common to have quieter and busier periods, from what I've seen protection always seems to maintain level of consistency. For an industry that ...