Adviser sounds alarm over use of influencers in protection promotions

Speaking to COVER about the issue, Astley said that the use of influencers in social media promotions has grown enormously in recent years and that it could be having an adverse impact on consumers and potential consumers alike. The founder and managing director of CoverMyBubble said that she holds numerous concerns over the practice of protection firms, specifically Appointed Representatives (ARs), paying an influencer to promote a particular product or service. Primary among these issues is the possibility of undoing the good work that has been done by the industry to improve sector...