More consumers using false data to avoid insurance sales calls

“The era of 'cheap' data is over”

John Brazier
clock • 3 min read

Consumers are increasingly using false data in quote application forms online to avoid being turned into a lead for insurance sales calls, research from Contact State has found.

Within the first month of 2023, the monthly average of leads rejected by Contact State's firewall after being identified as ‘fake data' stood at 9.7% - nearly double the 5% recorded throughout 2022. The findings follow on from the Data Control Matters report, which surveyed 5,000 UK consumers and found over one in four (29%) said they had a negative experience when getting a quote for a financial product online. Of those, 24% said it was not clear they would have to provide their details to obtain a quote when starting the process, while the same percentage said that instead of receiv...

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