Individual Protection

"If we can't crack this, then we are categorically in trouble”

"Only going to become more and more common unless we do something about it"

"The product simply does not meet the immediate needs of those consumers"

As part of new guided Health+ option

Customers with minor conditions will now be accepted on standard terms

According to LifeSearch data

According to AFM data

"Now may be time to position IP as vital entry level cover"

Data from first games shows

Marks the start of education roll out