Protection products are for the industry, not consumers

A number of speakers during the morning's sessions sought to address the question "Product Development: Who Is It Really For?" The natural answer to this question, having listened to the half-dozen or so speakers, is that products have historically and are currently designed for the industry, not consumers. Now, the caveat to this is the industry does prioritise consumers in the vast majority of the work it does, however products are still rooted in the rational decisions driven by numbers that simply cannot reflect the needs, wants and ideals of the consumer. If you were in the ro...