Quarter of mid-lifers have sought advice: Royal London

Hold the most protection products

Jaskeet Briah
clock • 3 min read

Research by Royal London has found that nearly one quarter (23%) of mid-lifers - those aged between 30-49 - have sought financial advice, compared to 45% of 50-69-year-olds.

According to the provider's latest Financial Resilience Report, which surveyed 4,003 adults, 36% of the whole sample had sought advice, with 13% maintaining an ongoing advice relationship. Of the mid-lifers who had sought advice, most reported receiving transactional advice, such as taking out life insurance or critical illness cover (CIC) when securing a mortgage. However, 5% had an ongoing advice relationship. Mid-lifers were focusing on work and career, with many bringing up families. This age group had the lowest cash savings of all age groups but also held the most financial prot...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Quarter of adults not feeling financially independent

Quarter of adults not feeling financially independent

Scottish Widows data

Jaskeet Briah
clock 28 July 2025 • 2 min read
The COVER Review: Market growth, IHT liability and acquisitions

The COVER Review: Market growth, IHT liability and acquisitions

Week commencing 21 July 2025

COVER
clock 25 July 2025 • 1 min read
Rising number of over-65s living alone

Rising number of over-65s living alone

Accounts for the overall rise in solo living

Jaskeet Briah
clock 25 July 2025 • 2 min read