Customer lens has never been more important
Available to new and existing clients
Protection had smallest proportion of customers ‘in difficulty’
“Customers definitely don't trust claims stats”
To support Consumer Duty outcomes
According to upcoming AMI Protection Viewpoint Report
CIC comparison integrated with UnderWriteMe platform
"It takes longer than ever to get underwriting terms"
Royal London research shows
"A good sales process is one in which a customer feels like more than just a number"