Rise in mortgage customers asking about protection

AMI Protection Viewpoint Report

Jaskeet Briah
clock • 2 min read

The Association of Mortgage Intermediaries (AMI) has released preliminary findings from its annual AMI Protection Viewpoint Report, finding a rise in protection conversations and a shift in consumers taking a greater lead in raising protection with their mortgage adviser.

Developed in partnership with Royal London and Legal and General, the research - Making Protection Personal - surveyed 3,000 consumers and over 300 advisers. It found that 21% of those who took out a mortgage through a broker also asked them about protection, compared to 11% in 2023. However, 44% of customers said their adviser raised protection with them, compared to 50% in 2023. Elsewhere, 41% of advisers believed that Consumer Duty has improved the quality of consumer outcomes. Around 41% of advisers were having more protection conversations and 31% were discussing a broader range ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

GRiD adds IHC to membership

GRiD adds IHC to membership

Independent advice to corporate clients

Jaskeet Briah
clock 18 June 2025 • 1 min read
The Right Mortgage and Protection Network introduces health fact find

The Right Mortgage and Protection Network introduces health fact find

Aims to simplify advice processes

Jaskeet Briah
clock 18 June 2025 • 2 min read
Howden Group's CEO David Howden awarded CBE

Howden Group's CEO David Howden awarded CBE

King's Birthday Honours List

Jaskeet Briah
clock 16 June 2025 • 2 min read