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  • Individual Protection

Choozi commits to signposting agreement

NFS joins 26 signatories

Choozi commits to signposting agreement
  • Adam Saville
  • Adam Saville
  • @AdSaville_COVER
  • 17 June 2020
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Firm behind recently launched D2C comparison site signs access to insurance agreement

In January, we reported that 26 protection industry parties had committed to a voluntary cross-sector agreement to ensure people with pre-existing medical conditions and disabilities are signposted to suitable life insurance options.  

Neilson Financial Services (NFS), the firm behind Choozi, a D2C protection-only comparison site, which launched this week, has become the latest company to join the agreement, which in effect directs customers unable to find cover to BIBA's Find Insurance Index.

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Johnny Timpson, chair of the Access to Insurance Working Group committee, said: "Both personally and as Cabinet Office Disability and Access Champion for the Insurance Industry I warmly welcome Choozi to UK insurance market and their commitment to inclusion and ensuring that competition works for all consumers, especially by becoming signatories to the voluntary Access To Insurance Signposting Agreement, for people with disabilities and health conditions." 

Choozi launched with an initial panel of six insurers - Aegon, Canada Life, HSBC Life, LV=, Royal London and Scottish Widows - and it is built on UnderwriteMe's Protection Platform technology.

Offering D2C critical illness (CI) and underwritten life insurance products, it plans to add more insurers and guaranteed whole of life products for over 50s over the next month.

Customers who fill out an online questionnaire will see live, underwritten prices, compared using Defaqto ratings, purchased via the Choozi website. Telephone guidance is available and signposting to whole of market advice, where needed, is being planned into the customer journey via its recently formed advice arm Neilson Place.

Pippa Keefe said: "If customers start the comparison and purchase journey online through Choozi but need help, they can request human guidance and then either return to the online journey or be helped to complete manually.  We will also incorporate signposting to our whole of market advisers where it becomes apparent that the customer has more complex underwriting or product needs."

Further reading

Neilson FS launches protection-only D2C comparison service
  • Individual Protection
  • 16 June 2020
Neilson FS builds senior team and forms advice business
  • Individual Protection
  • 19 May 2020
Albany Park top talent named as Neilson Place founders
  • Adviser / Broking
  • 03 June 2020
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  • Choozi
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  • Access to Insurance
  • Signposting

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