Value Added Services - Second Medical Opinions: Peeling back the layers

"Clinical teams have to demonstrate empathy, understanding and, vitally, knowledge"

clock • 4 min read
Value Added Services - Second Medical Opinions: Peeling back the layers

In the fourth of a series of articles for COVER, Square Health's Steve Casey examines the role of Second Medical Opinions in the value added services ecosystem and why they matter to policyholders.

It could be argued that the provision of Second Medical Opinions was the original movement into value added services in conjunction with protection policies. When Bupa Health Assurance (the then long-term insurance division of Bupa) initially brought this to market with its critical illness plan, it was seen as unique and market-leading, although the customer was perhaps confused as to what the service actually did. Fast forward nearly 30 years and there are still a number of myths and ...

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