British Friendly has extended the deferred period options on its short term income protection products, Short Term Protect and Breathing Space.
These products now have deferred period options of 1, 4, 8 and 13 weeks.
British Friendly said that its short term income protection products now have the widest deferred period options on the market for 1, 2 or 5 year claim periods.
Iain Clark, distribution and marketing director at British Friendly [pictured], said: "We have been working hard over the last 8 months to make it as easy as possible for advisers to do business with us.
"We want, in turn, to make it as easy as possible for advisers to do business with their clients and expanding the deferred period options our short term IP to make it market leading is a logical step.
"We want to provide as many comprehensive, flexible and affordable options as possible."
Tom Conner, director at Drewberry Insurance, said: "The role of an adviser is to tailor the options of a product to fit the specific needs of clients and this development by British Friendly allows us to do just that.
"It will have an immediate impact on the recommendations we make to clients and is therefore very welcome."