Standard Life's advisory business 1825 has bought Baigrie Davies, its third acquisition announcement in three weeks.
Founder Arthur Davies will remain with the business, his co-founder Tom Baigrie [pictured] will leave to concentrate on his other business LifeSearch.
Baigrie Davies has assets under advice of about £400m and gives 1825 a London presence.
Restricted business 1825 previously bought Norwich-based IFA Almary Green and Munro Partnership in Scotland.
Baigrie Davies will form 1825's London regional office, with 30 employees, including 11 financial planners and 5 paraplanners.
After completion of the acquisitions Standard Life will have 70 financial planners advising 9,400 clients on £3.bn of their assets.
Baigrie Davies has both a financial planning business serving private individuals and their families and a corporate services business serving employers and their workforces.
Baigrie Davies managing director Ian Howe will continue to run the business and will be responsible for 1825's London office. He will also join the 1825 executive committee.
The deal is expected to complete in the third quarter of this year.
Leading With Distinction
Money and mindset blocks
Alongside home and travel cover