Consulting firm Mercer has acquired The Positive Ageing Company for an undisclosed sum.
The Positive Ageing Company is the UK's leading independent advisor on issues surrounding the Ageing Workforce.
Its AgeingWorks platform is a digital health, wellbeing and eldercare platform.
The platform provides employees with information, support, tools and resources helping them deal with their own personal ageing issues and those of their loved ones.
Tony Wood, partner and UK head of Mercer Marsh Benefits said: "It is estimated that one in three of the UK workforce will be over the age of 50 by 2020 and one in every 9 workers will be a carer, so the personal and business impact of ageing and caring for an increasingly elderly population will continue to grow.
"This acquisition and the knowledge that it brings to Mercer will be invaluable for our clients."
Mike and Chris Minett, co-founders of the Positive Ageing Company said: "Having engaged with over 200 of the UK's largest employers, it is clear that, for the vast majority, the impact of our ageing demographics on their business is still not clear.
"Many organisations do not yet fully realise the significant impact that our ageing society is having on their workforce, their customers and their bottom line or more importantly the opportunities to be realised. Mercer sees the value what we do and the benefits that it brings to their clients. We are delighted to be joining them."
Chris and Mike Minett will report into Tony Wood. Terms of the transaction were not disclosed.