Canada Life launches customised AE video for advisers

Canada Life launches customised AE video for advisers

Canada Life Group Insurance has released an automatic enrolment (AE) video targeted at smaller employers which advisers can brand with their own details.

Advisers can use this video to explain AE to their corporate clients, how the organisation can become compliant and the support offered by the adviser firm.

Canada Life said the video provides advisers with an opportunity to differentiate their offering by extending the AE pension discussion into additional benefits such as group life. 

Advisers can have the video branded with their company's name, contact details and logo at no cost if they contact Canada Life.

They can place the video on their websites, send to prospects or use it promote themselves online.

The video has been created in combination with Canada Life's ‘3-Step Guide to Automatic Enrolment' - a dedicated adviser page which includes materials and tools to support advisers.

Paul Avis, marketing director at Canada Life Group Insurance, said: "Our aim is always to make life as simple as possible for advisers and to help them develop their business and by providing this level of marketing and promotional support to them we believe that we can genuinely grow the group risk market.

"Smaller advisers specifically may not have marketing departments or the budget to promote themselves against larger AE providers. In effect we have become an outsourced marketing department for any adviser seeking new corporate clients who wants to use AE as a catalyst for business growth.

"We definitely have the materials and now are actively seeking ambitious advisers to help us maximise the once in a career AE opportunity for the group risk market."

Further reading 

At risk: How pension tax reforms will affect group life

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