Over three quarters of advisers use LinkedIn for work

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Over three-quarters (77%) of financial advisers have used LinkedIn in a professional capacity, according to a survey carried out by Ellipse.

The research also found that over two-fifths (42%) of advisers have used Twitter and 46% have used YouTube.

Chris Morgan, distributor partnerships manager at Ellipse, said: "It's clear that many advisers recognise the value of social media - particularly channels such as LinkedIn, Twitter and YouTube. This isn't just to connect with industry peers, but also to keep up to date with the latest industry changes, product innovations and best practice."

The research also found that half (50%) of financial advisers said they used LinkedIn a few times a week.

The survey also revealed the main reasons why advisers aren't engaging, with a lack of time stated as the main reason. Half (53%) of advisers said this was the case with LinkedIn while 37% said they had no time for Twitter.

Meanwhile, 19% of advisers could not see the business value of using LinkedIn while 27% could not see the usefulness of Twitter.

Morgan added: "With more high quality content flowing through these channels there is a danger than unconnected advisers will not only be missing an opportunity to engage in debate, but more crucially missing key updates."

"We will continue to distribute high quality content through these channels so that advisers can see the value in engaging with us in this way. Mobile access is so easy, that ‘not having the time' shouldn't be an objection providing we can show the value."

Further reading 

Opinion: Why protection advisers must get social

FCA publishes final guidance to prevent 'misleading' social media promotions

How advisers can use social media

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