Stonebridge Group has seen a 10% increase in financial promotions for protection since the launch of its Revolution Touchpoint marketing tool.
The tool launched in April allows members of the Stonebridge Group network to generate their own marketing material for new and existing clients using pre-approved templates or bespoke designs.
Three quarters of promotions generated so far have been printed material while a quarter was for email distribution.
Revolution is a software system available for both Stonebridge Group appointed representatives and directly authorised firms.
The system has also seen promotions for standard mortgages rise 30% and Help to Buy promotions rise by 20%.
Julie Murray, technology director at Revolution, said: "We have been very pleased with the user take-up of Revolution Touchpoint since launch and it is particularly gratifying to see advisory firms using this marketing toolkit in order to generate distinctive and business-specific promotions.
"The areas covered in the promotions are wide and varied, and users are utilising the system in order to educate, inform and market their services in order to generate Help to Buy, buy-to-let and remortgage business, as well as develop leads for GI and protection.
"User feedback has focused on the ease of use and our ability to approve promotions in a very short space of time because of the way the system has been designed.
"We would urge existing and interested advisers to make use of Revolution Touchpoint as it has the ability to help them generate high-quality promotions which should ultimately drive an increasing amount of business to them."
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