VitalityLife offers 5% discount on policies

clock • 1 min read

VitalityLife has launched a 5% discount on new Optimiser policies, which will be available until the end of June.

VitalityLife Optimiser offers incentives to encourage policyholders to live healthily with discounts on gym memberships, health screenings and cashback available.

Justin Taurog, managing director for sales & distribution at VitalityLife said: "The discount applies for the life of the policy and combined with a range of existing discounts new customers could save up to 30% as well as having the opportunity to receive annual cashback, which provides advisers with a reason to go back to their existing or new customers in order to help grow their business and ensure more families are better protected."

Roy McLoughlin, of Master Adviser, said: "Anything that encourages the public to think about their protection needs is to be welcomed.

"Price shouldn't be the sole consideration when buying protection, however, we need to do all we can to draw attention to cover that too many people do not have."

Further Reading:

Protection market grows by 4.1% - Swiss Re

LV= protection business leaps 36% in Q1

Discovery launches Vitality partnership in USA

More on Whole of Life

Royal London extends online trusts to WOL

Royal London extends online trusts to WOL

New discretionary trust form includes cohabitees

Cameron Roberts
clock 11 March 2024 • 1 min read
Vitality: Unemployment biggest driver for cancelled life insurance

Vitality: Unemployment biggest driver for cancelled life insurance

Financial pressures still front of mind

Laura Miller
clock 28 November 2023 • 2 min read
Timpson warns of dangers associated with joint life policies

Timpson warns of dangers associated with joint life policies

Can contribute to economic and domestic abuse

Hemma Visavadia
clock 02 December 2022 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read