VitalityLife has launched a 5% discount on new Optimiser policies, which will be available until the end of June.
VitalityLife Optimiser offers incentives to encourage policyholders to live healthily with discounts on gym memberships, health screenings and cashback available.
Justin Taurog, managing director for sales & distribution at VitalityLife said: "The discount applies for the life of the policy and combined with a range of existing discounts new customers could save up to 30% as well as having the opportunity to receive annual cashback, which provides advisers with a reason to go back to their existing or new customers in order to help grow their business and ensure more families are better protected."
Roy McLoughlin, of Master Adviser, said: "Anything that encourages the public to think about their protection needs is to be welcomed.
"Price shouldn't be the sole consideration when buying protection, however, we need to do all we can to draw attention to cover that too many people do not have."
‘Likely to appeal to clients with pre-existing conditions’
‘Connecting the dots’
4.7 million people living with the condition in the UK
Five reasons why