Care homes dropping in appeal versus live in care

clock

Promedica24, Europe's largest live in care provider, has found the idea of residential care is becoming less and less appealing with over two thirds (67%) considering a live in carer just so they don't have to go into a home.

Only 12% of people would consider residential care if they had to according to Promedica24 research.

Two thirds (66%) of people would choose live in care over a residential home with 60% of people saying that recent news and television documentaries about the state of residential care homes has put them off.

John Taylor, Operational Care Manager at Promedica24 said: ‘‘With the opportunity for people to manage their own personal budgets and an increase in care choices, older people feel more empowered to look at what ‘type of care' best suits their needs.

"Since launch we have seen a dramatic increase in enquiries for Live In care which suggests that more and more people are seeking live in care over a residential care home".

Of those who would rather have live in care at their home, the top five reasons are as follows:
• To avoid going into a home (67%)
• To be able to continue with their current lifestyle (60%)
• To have familiar people around them (54%)
• To feel safer (50%)
• To be near my relatives (38%)

More on Long Term Care

Half of adults have no financial plan for future care costs

Half of adults have no financial plan for future care costs

Zurich research findings

Jaskeet Briah
clock 20 May 2026 • 3 min read
Streeting resigns as health secretary

Streeting resigns as health secretary

“It would be dishonourable and unprincipled” to remain in post

Cameron Roberts
clock 14 May 2026 • 2 min read
NHS average waiting time at lowest level since 2021

NHS average waiting time at lowest level since 2021

7.11m awaiting treatment

Cameron Roberts
clock 14 May 2026 • 3 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read