Employers need to improve their infrastructure and increase engagement in order to boost the take up of cycle to work schemes.
They should also identify cycling "champions" within their staff to encourage colleagues to take up the scheme and should consider other minor incentives.
Speaking ahead of Cycle to work day - which aims, for one day, to get one million people cycling to work - Bicycle Association of Great Britain executive director Phillip Darnton asked why more people were not cycling to work.
Cyclescheme founding director Richard Grigsby agreed there was "huge scope" to increase the popularity of commuting to work by bike - noting that, on average, only around 3% of employees in the large organisations he provided with cycle to work schemes took it up.
He said: "There are a lot more people who can join in."
Grigsby believed there were several reasons why more staff were not commuting to work by bike - and cited issues such as where to leave your bike at work, changing facilities and the location of a workplace as key.
However, Sustrans, a charity that promotes sustainable travel, said that businesses needed to find a "champion" from within their workforce who was passionate about cycling to promote their cycle to work scheme and boost employee engagement.
British Cycling campaigns manager Martin Key said providing incentives to those who cycled into work - such as free croissants to boost engagement and get people cycling to work.
