British Friendly has appointed a new Chairman, Nick Bayley, a promotion from the mutual's board of directors.
A former IFA, Bayley has 26 years of sales and marketing experience in the financial services and banking sectors. Previous posts included Barclays and The Woolwich, where he set up the UK's first IFA training academy.
Commenting on the new role, Bayley said: "Since the launch of BFS Protect we have been committed to supporting intermediaries and with my experience in the financial adviser market, we will continue to tailor products to support the IFA community."
