Simplyhealth has launched a private medical insurance (PMI) proposition for small to medium sized businesses.
The product replaces its existing PMI schemes, Preferential, Accessible and Sante, Simply Employee Health and will be open to new business from 1 July 2013 with quotes available from 1 May 2013.
Howard Hughes, head of employer marketing at Simplyhealth, said Simply Employee Health aimed to offer the market a flexible plan designed with small to medium sized businesses with the ability to enhance or restrict core cover.
He said: "Modules such as an enhanced cash benefit, ongoing care and travel insurance can be added to enhance the core cover.
"To reduce cost businesses can choose to place a limit on out-patient treatment of £1,000, remove psychiatric and cancer cover or to incorporate different excesses. This aims to enable businesses to tailor plans to suit their needs and to provide different levels of cover to different members of staff."
A physiotherapy service is also part of the core cover that removes the need for GP referral and allows phone or face-to-face contact with a physiotherapist.
The same service for mental health consultants is also available. Policyholders will also have access to Denplan's network of dentists for certain treatments.
Hughes said: "We will be working with intermediaries over the next few months to explain how our new plan can benefit and provide long term value to their customers.
Businesses can also choose to take advantage of Simplyhealth's approved hospitals within its national or metropolitan (premium) based hospital network or within its connections directional care model.
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