LV= is offering a 5% discount on all income protection to stimulate adviser sales.
The discount will include budget income protection and will be available on all applications received by 31 May 2013; it will be discounted automatically on all new quotations.
Mark Jones, head of protection at LV=, said: "Income protection is often the most important and relevant protection policy for the majority of people. We hope that our sale will give advisers yet more reason to talk to clients about the importance of protecting their income.
"It has gone quiet after everything that was going on with gender neutralisation and I-E tax changes at the back end of last year, we just need to stimulate the market. The conversations seem a little bit flat and it gives something extra for advisers to talk about.
Simon Bonnett, head of wealth management at Fiducia Wealth Management, said affordability was key.
"If this makes it more affordable for the client then it is a good thing. And from the adviser point of view it probably spikes their mind to consider LV= going forward," he said.
