Profile of an IP Customer: Age

A COVER, IPTF and Iress series

clock • 4 min read

Vicky Churcher, co-chair, Income Protection Task Force (IPTF), kicks off this content series on who buys Income Protection (IP), by examining the differences in IP products purchased, according to age groups.

IPTF members have expressed a keen interest in gaining deeper insights into both existing and potential IP customers, understanding who they are and their expectations regarding proposition features and customer service. This understanding can inform market strategies, refine product offerings, enhance customer service and, ultimately, broaden the reach of protection coverage for individuals facing unforeseen circumstances. In collaboration with Iress, we analysed over 23,000 customer applications from 2023. This comprehensive examination enabled us to construct an updated profile of the...

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