Dental, optical care and physiotherapy are the most popular health cash plan benefits across the UK, Health Shield has revealed.
According to market research - carried out by the cash plan provider, 99% of those surveyed chose to highlight dental cover as an important part of their cover, with optical (98%) and physiotherapy (97%), following closely.
Research also revealed non-traditional benefits, such as health & wellbeing (94%) and fitness (87%),were held in high esteem.
Philip Wood, executive director of sales and marketing at Health Shield, commented: "The value of health cash plans, whether it is voluntary or company-paid, is proven.
"The beauty of a health cash plan scheme is the variety of products available, whether they are Voluntary Corporate, Direct or company-sponsored Tailored and Essentials schemes."
