Aviva has created an inspirational video for advisers, which reveals the true cost of being financially unprotected.
Available to see on aviva-for-advisers.co.uk from Thursday 12 July, the 11-minute film shows Aviva's head of protection sales and marketing, Louise Colley, in conversation with Grief Encounter founder Shelley Gilbert.
A supporting checklist shows how advisers may use the footage with their clients to initiate discussions about family protection.
The provider has been partnered with bereavement charity Grief Encounter since February, offering counselling, primarily to the children of bereaved families.
The pair examines the impact on a family when a parent dies without having life insurance. The discussion considers the emotional impact on young children to underline the importance of having financial protection in place.
The film has been designed to provide advisers with a more in-depth understanding of family protection, beyond pure financial facts and figures.
It demonstrates the raw reality of not having cover - such as families needing to sell their home, or parents having to work full time while caring for young children.
Louise Colley, head of protection sales and marketing for Aviva says: "This is all part of an evolution. We launched a campaign in February recognising that there were difficulties in creating conversations around protection.
"Materials launched at the time were all about how we get advisers into that space and how to get that core recognition of the need to safeguard the future.
"This video is very much an adviser piece and is intended to give insight into why we are here and what we do - protecting people. We will also distribute this video via the networks so we are expecting a large audience."
Shelley Gilbert, founder of Grief Encounter said: "No one can bring mum or dad back, and children's lives will undoubtedly change, but by being able to keep to their routines, they can actually find some comfort and we can help them to carry on."
• Every 22 minutes in the UK a child under 16 loses a parent.
• 4 in 10 families in the UK have life insurance.
• 84% of the UK population lives as part of a family.
• 13% of UK families have critical illness cover.
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