Brokers remain positive through recession - Sterling

clock

More than 60 per cent of intermediaries have said they are confident about business growth in the next 12 months, according to a Sterling Insurance survey.

The survey, conducted between March and April, asked advisers if business would deteriorate, stay the same or improve - for overall business and personal and commercial lines.

According to the survey, there was a 20% increase in brokers from last year who rated Sterling products and services highly.

David Sweeney, head of commercial and personal lines at Sterling, said the survey was an "excellent" way of communicating with advisers.

Sterling recently achieved CII Chartered Status for household, commercial claims and underwriting teams.

Author spotlight

Nicola Culley

More on Insurer

Scottish Widows protection market share hits 10.4%

Scottish Widows protection market share hits 10.4%

Half-year results

Cameron Roberts
clock 30 July 2026 • 2 min read
Aviva launches financial confidence programme

Aviva launches financial confidence programme

Partnership with learning disability charity

Jaskeet Briah
clock 29 July 2026 • 2 min read
Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

New claims data highlights how protection needs to evolve – from how illness is covered to how clients engage. For mortgage advisers, these shifts are becoming central to delivering meaningful protection alongside lending writes Justin Garbutt

Justin Garbutt, Director of IFA Distribution at Vitality
clock 27 July 2026 • 4 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read