True Potential signs Aviva deal

clock • 1 min read

True Potential has agreed a partnership with insurance giant Aviva to allow quotes and online applications for a wider range of the provider's products, including protection plans.

Advisers using the IT service can also receive secure email updates on how their applications are progressing using its interactive pipeline service that facilitates secure web based messaging.

The Aviva products that will be available are:

  • Term assurance (with optional critical illness cover);
  • Mortgage life insurance (with optional critical illness cover);
  • Simplified Life insurance (level or decreasing);
  • Portfolio bonds (level or stepped);
  • Your Pension Select;
  • Aviva Stakeholder pensions.

Mark Henderson, senior partner at True Potential, said: "We are very pleased to extend our business links with Aviva.

"I am sure our client firms will be happy not only with the enhanced quote coverage but also the ability to contact its new business administration teams online. As a result the end customer will benefit by getting their new protection policy or investment plan in force much quicker."

Simon Badley, director of intermediary at Aviva UK, added that the providers is delighted to be able to offer a fuller range of products with the partnership.

 

More on Individual Protection

PMS appoints director of acquisition and key accounts

PMS appoints director of acquisition and key accounts

Richard Goppy rejoins

Jaskeet Briah
clock 22 April 2026 • 1 min read
Mortality rates drop to lowest quarterly level in Q1 2026

Mortality rates drop to lowest quarterly level in Q1 2026

Lower flu and pneumonia deaths

Jaskeet Briah
clock 13 April 2026 • 1 min read
The COVER Review: Probate, customer vulnerability and education

The COVER Review: Probate, customer vulnerability and education

Week commencing 6 April 2026

COVER
clock 10 April 2026 • 1 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read