ASU and IP join lead mix

clock

Leadbay has begun offering advisers accident, sickness and unemployment (ASU) leads, and income prot...

Leadbay has begun offering advisers accident, sickness and unemployment (ASU) leads, and income protection (IP) leads.

The lead provider expects the average ASU lead to sell for around £15, although the price will be set by advisers themselves, and estimates converted leads will earn advisers upwards of £100.

Leadbay will email prospective clients direct to the adviser. Each consumer will have expressly asked to speak to the adviser about cover. Advisers will receive the consumer's details within seconds of them asking for advice and at the same time the consumer will receive the adviser's marketing message so they are expecting the call.

Grant Stevens, managing director of Leadbay, says: "There are still in excess of 1500 borrowers a day coming through Leadbay looking for mortgage advice but we know that brokers are finding it harder to place mortgage business so we have launched life, critical illness and now ASU and IP leads to give advisers access to a whole range of consumers and help them to boost their income."

More on Income Protection

Simplybiz to distribute Shepherds Friendly IP

Simplybiz to distribute Shepherds Friendly IP

Aiming to grow its intermediary footprint

Cameron Roberts
clock 09 June 2025 • 1 min read
Krysalis joins IPTF

Krysalis joins IPTF

11th new member in 2025

Cameron Roberts
clock 02 June 2025 • 1 min read
IPTF adds Empath_AI to membership

IPTF adds Empath_AI to membership

Detection of mental health vulnerabilities

Jaskeet Briah
clock 12 May 2025 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read