ASU and IP join lead mix

Leadbay has begun offering advisers accident, sickness and unemployment (ASU) leads, and income protection (IP) leads.

The lead provider expects the average ASU lead to sell for around £15, although the price will be set by advisers themselves, and estimates converted leads will earn advisers upwards of £100.

Leadbay will email prospective clients direct to the adviser. Each consumer will have expressly asked to speak to the adviser about cover. Advisers will receive the consumer's details within seconds of them asking for advice and at the same time the consumer will receive the adviser's marketing message so they are expecting the call.

Grant Stevens, managing director of Leadbay, says: "There are still in excess of 1500 borrowers a day coming through Leadbay looking for mortgage advice but we know that brokers are finding it harder to place mortgage business so we have launched life, critical illness and now ASU and IP leads to give advisers access to a whole range of consumers and help them to boost their income."

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• Topics
• Income Protection
• Income Protection
• Client Acquisition