The British Insurance Brokers' Association (Biba) should be the trade body for all forms of intermediation and not limit itself to brokers according to its new chairman, Andy Homer.
In an exclusive joint interview with chief executive Eric Galbraith, Mr Homer spoke about the blurring of lines between manufacturing and distribution, focusing on how the association could broaden its representation and influence.
"I think a lot of members will say ‘we are a broker association' and I understand that but we need to have conversation about what a broker, MGA or an aggregator is," said Mr Homer.
"But Biba has got to be THE trade body for insurance intermediation of every shape or form," he added.
He said that if Biba could secure that position, it would grow further and achieve greater success.
"Part of my thinking is asking why we don't have one voice even if we've got different sets of interests and if we can crack that and everyone feels they are getting sensible representation for their issues, Biba will go on and grow and be successful," he predicted.
Mr Galbraith agreed with the stance but said he was under no illusions that there would be no resistance from the membership if Biba does manage to go down this route.
"There will always be challenges in some of these things," he said, adding: "You always need people that are going to challenge what you do - if you don't there's something wrong."
Mr Homer added: "An intelligent membership will make up its own mind. Brokers can sell their niche products on aggregators and sell loads of business. It's not just for big insurance companies."
For the full interview, see here.
