Provider predictions: What lies in store for protection in 2024?

Product flexibility, accessibility and supporting advisers

Jaskeet Briah
clock • 7 min read

COVER approached the protection industry to uncover the hopes, predictions and expectations of providers for the next 12 months.

Rose St Louis, protection director, Scottish Widows: "In 2024, I'd like us to think more about how climate change and everyday health are deeply intertwined. Air pollution alone is one of the greatest environmental threats to public health globally, accounting for around seven million premature deaths every year and resulting in both acute and chronic health impacts. I want us to focus more on how as an industry we can help drive more sustainable solutions, lives and choices and how our products develop with customers at the heart but modern perils in mind. "Another hugely important i...

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