What Insure has launched an income protection (IP) product including cover in the event of someone becoming a carer.
The general insurance distributor was launched by Thinc founders Gregg Taylor and Neil Harkin in January and offers modular based personal protection products.
The IP product will cover a proportion of a client's income if they lose their job through the typical circumstances of unemployment, accident, sickness and hospitalisation.
A further element can be added offering cover in the event that a client becomes a carer for a partner or family member and can no longer work.
Taylor revealed that What Insure will also launch mortgage payment protection insurance in March to add to its existing mortgage and lifestyle protection range.
Harkin said: "According to research carried out by Aviva last year, UK households have access to less than two weeks readily disposable cash, so there is undoubtedly a significant need to protect household income, particularly in these challenging economic times."
Brokers can access What Insure's range through its online platform.
