85% of those purchasing do not plan for protection
Behind the claim statistics are powerful, real-life stories like Ken's, whose experience highlights the vital role comprehensive protection can play in helping families stay financially secure and keep their homes when serious illness strikes
New claims data highlights how protection needs to evolve – from how illness is covered to how clients engage. For mortgage advisers, these shifts are becoming central to delivering meaningful protection alongside lending writes Justin Garbutt
Anxiety around later-life care
Featuring Vitality's Andy Philo
63% looked at their cover but made no changes
Joins Life and Serious Illness Cover on the platform
With a life or critical/serious illness policies
Total percentage of claims increased to 96.9%