CIExpert welcomes Vitality SIC revamp

Reduction of complexity and options

John Brazier
clock • 2 min read

Following the launch of Vitality's new Serious Illness Cover (SIC) proposition, CIExpert founder Alan Lakey said the changes were “very welcome” in addressing option volumes and complexity of its previous products.

Vitality announced the latest versions of the SIC product during its Adviser Launch event yesterday (9 February), alongside other product changes, with the insurer splitting its SIC offering into three products - SIC 1X, SIC 2X and SIC 3X - with varying levels of coverage. Lakey commented that advisers had historically chosen not to engage with Vitality's offering due to the complexity and "myriad of options" the plans included, however the new changes should remedy this by brining the SIC plans more "into line with the standard critical illness template." "With the previous range of ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Critical Illness

CIC knowledge gap widening: Vitality

CIC knowledge gap widening: Vitality

Nearly half of those covered not aware of claim conditions

Cameron Roberts
clock 27 March 2024 • 1 min read
Half of CIC policyholders unaware of claimable conditions: Vitality

Half of CIC policyholders unaware of claimable conditions: Vitality

Lack of awareness around Crohn’s diagnosis payout

Jaskeet Briah
clock 07 March 2024 • 2 min read
As seen on TV

As seen on TV

More focus needed on consumer CI awareness

Alan Lakey
clock 23 February 2024 • 3 min read